bee2link accelerates with 3Dsoft

bee2Link, the software publisher for car retailers, is acquiring 3Dsoft, a publisher of SaaS applications for car dealerships.

Founded in 1994 by Julien Ayache and led by Richard Bogatzky and Alexandre Rodrigues, 3Dsoft develops specialist software for the after-sales sector. Its primary tool, MecaPlanning, is now the global leader in scheduling, organisation and decision support software for car dealerships. MecaPlanning is now used by 25% of France’s dealership networks, with strong growth over the last five years.

3Dsoft also markets its products in nearly 37 countries worldwide, both directly and through distributors. To conduct its first external growth operation and complete its range of business products, bee2Link has been working with Bridgepoint Development Capital since the beginning of the year.

Following a competitive tendering process, the acquiree was assisted by Effective Capital to structure and complete the operation. At the helm of the company, chief executive Alexandre Rodrigues now has the task of integrating 3Dsoft’s solutions with the bee2Link range.

David Boccara, director of Effective Capital’s Paris office: « The automotive software sector is changing fast, and 3Dsoft’s positioning made it an attractive prospect for many buyers. We are delighted to have been able to support the shareholders in their new relationship with Bee2Link, which won over the management team by sharing the same DNA and the same vision of the industry.».

Contributors to the operation :

  • Target company– 3DSOFT, Julien Ayache, Richard Bogatzky, Alexandre Rodrigues
  • Acquirer– BEE2LINK, Xavier Cotelle, Gaëtan Sprenger ; BRIDGEPOINT, Olivier Nemsguern, Jean-
    Baptiste Salvin, Wael Daif
  • Investment banking/M&A consultancy – EFFECTIVE CAPITAL, Ilan Elbase, David Boccara, Raphaël Scemama
  • Acquirer’s corporate lawyer – RACINE AVOCATS, Mélanie Coiraton, Bruno Laffont, Caroline Hazout
  • Acquiree’s corporate lawyer – BIGNON LEBRAY, Alban Van de Vyver, Louis Vallet ; Christophe Voituriez
  • Debt– IDINVEST
  • Financial structuring lawyer – VILLECHENON, Martin Kyuchukov-Roglev
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